Sun Bum vs. Supergoop!
so, what’s the deal? sun bum vs. supergoop! how two SPF giants are bottling up brilliant branding 1 beach bum branding Sun Bum doesn’t just sell sunscreen …they s
Billie vs. Flamingo
so, what’s the deal? billie vs. flamingo how two top shaving brands use differentmarketing strategies to carve out their niche 1 break the norm Billie challenged traditional
Poppi vs. Olipop
so, what’s the deal? poppi vs. olipop a lesson in how good marketing makes a brand… well, pop! 1 the art of storytelling Poppi captivates consumers with eye-popping campaig
A Palette for Unsteady Times – Evermore’s 2025 Color Palette
Our 2025 palette isn’t just about aesthetics; it’s a quiet call for healing. It acknowledges the fractures—political, personal, and everything in between—and the pain we’
Coconuts and Campaigns
Kamala Harris and her supporters are taking social media by storm, particularly TikTok, to connect with young voters. One standout effort is “Project Coconut Tree,” a g
Harmony in Diversity – Introducing Evermore’s 2024 Color Palette
The year 2024 is here, and true to our promise, so is our palette shake-up. As we bid farewell to our short-lived inaugural colors, we welcome a fresh collection of... opposites.
Evermore’s Changing Palette: A Journey of Creativity
There is a reason why you see so many creative people wearing the color black. In our creative industry, it's well-known for this obsidian hue to fill our closets and become our un
Are We Branding Our Children?
About a month ago, my daycare provider notified me that we were dangerously low on diapers. After six months of reluctantly buying pull-ups – hoping that Lucia will finally get o
Our Favorite Projects and Why
Jodie – March Of Dimes I loved working on the March of Dimes Signature Chefs’ Auction branding and collateral. From quilling to food art it was nice to step away
Brands We Love
Jessica- KS95 Branding is what I do; therefore, how can I choose just one. I find hundreds of brands fascinating in different ways from packaging to quality to philanthropy. Brands