Paper Mate vs. Sharpie!
so, what’s the deal?
paper mate vs. sharpie
how two stationary staples stand out with bold branding strategies
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classroom to cubicle
Paper Mate thrives on everyday appeal
their marketing emphasizes wide reach and universal appeal—you’ll find their pens
in backpacks, desk drawers, and pencil cups across the country
instead of chasing trends, they double down on being the reliable classic
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feel-good function
with campaigns like “Write from the Heart” and product lines like InkJoy,
Paper Mate leans into emotional side of writing
they position their pens as tools of self-expression, not just for lists and notes,
but for campaigns like creativity, connection, and comfort
key takeaway
everyday edge
Paper Mate’s strategy is built on consistency and approachability
they don’t need to be bold to stand out—they’ve already earned a spot in your daily routine
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permanent personality
Sharpie’s marketing is all about identity
they frame their markers as bold tools for creativity—whether you’re tagging sneakers, signing posters, or creating DIY projects, the message is clear: Sharpie is how you leave your mark
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ink with impact
from artist collaborations to limited edition color packs, Sharpie stays culturally sharp
their campaigns are visual, vibrant, and often tied to creative communities
…turning a simple marker into a statement piece
key takeaway
mark it
Sharpie wins by owning boldness. their strategy centers on
turning a product into a personality—permanent, punchy, and unmistakably
theirs non-negotiable step—not a seasonal afterthought
let’s talk about it
paper mate vs. sharpie
which approach resonates with you more?
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