Sun Bum vs. Supergoop!
so, what’s the deal?
sun bum vs. supergoop!
how two SPF giants are bottling up brilliant branding
1
beach bum branding
Sun Bum doesn’t just sell sunscreen …they sell a state of mind.
with surf culture in every detail, from their monkey mascot to
mellow yellow brand, it all says, “vacation in a bottle.”
the lifestyle-first identity makes SPF feel easy, effortless, and fun.
2
play it cool
light cheeky and never preachy.
captions sound like texts from a friend, and products pop up in boutiques,
gift shops, and checkout lanes. it’s strategic visibility where mood and impulse meet.
key takeaway
stay golden
leaning into personality and placement, Sun Bum turns sun protection into a beachside ritual.
1
skincare meets science
Supergoop! positions sunscreen as skincare.
the tone is smart, informative, and rooted in education. clean
packaging and ingredient transparency build trust and shelf appeal.
2
smart sun solutions
innovation drives the strategy, with problem-solving products designed for real life.
think invisible gels, buildable skin tints, setting sprays, and even SPF eyeshadow
…each one made to fit seamlessly into daily routines.
key takeaway
own the routine
by merging beauty and function, Supergoop! makes SPF a
non-negotiable step—not a seasonal afterthought.
let’s talk about it
sun bum vs. supergoop!
which approach resonates with you more?
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