Coach vs. Baggu!
so, what’s the deal?
coach vs. baggu
how these lifestyle brands have accessory marketing and brand storytelling in the bag
At Evermore Co., a Central Minnesota marketing agency, we love digging into how brands connect with their audiences. Today, we’re looking at how two powerhouse accessory brands – Coach and Baggu – have built strong, distinctive marketing strategies that speak directly to their ideal customers.
1
heritage luxury
Founded in 1941, Coach has been around for a while. The brand positions itself as a time-tested
accessible luxury brand, honoring their long-standing history. Their brand strategy focuses on tradition
and craftsmanship without being too unattainable or pretentious – just simple, sophisticated design.
It’s a great example of how branding and visual identity can evolve while staying true to a company’s roots.
2
not your mom’s purse
By launching designs that win with Gen Z, Coach has modernized their brand image and exploded on the internet. With the younger generation as their target market, Coach is out to prove they’re not just a vintage brand – their bags feel fresh and adapt to new trends with ease.
Their shift shows the power of social media marketing and audience segmentation in keeping a legacy brand relevant.
key takeaway
fame factor
Coach knows how to capture attention through partnerships with today’s trendiest celebs…
think Bella Hadid, Selena Gomez, and popular TikTok influencers lining the front row at runway shows.
Strategic influencer partnerships and digital campaigns like these help the brand stay culturally connected and drive awareness across social platforms – something every brand can learn from.
1
sustainability stars
with eco-friendly practices at the cornerstone of their brand, this accessory giant has made its mark as the it-bag for those who care about the planet. Recycled nylon and waste-reducing design is the name of the game for their most popular products.
This focus on sustainability reflects a strong brand positioning – something we often help clients refine through messaging and design.
2
fashion + function
Baggu delivers stylish pieces built for everyday life, guaranteeing quality products meant to last forever. Their practical pieces travel well and look great – giving customers something to rely on for their morning commutes or grocery runs.
It’s a prime example of how content marketing can highlight both functionality and lifestyle appeal – turning everyday products into aspirational must-haves.
key takeaway
art in every stitch
Baggu doesn’t just do collabs, they make works of art. By designing collections with diverse artists across the globe or launching products with beloved characters, each piece feels like an exclusive and unique experience.
These collaborations show the impact of creative campaign development and partnership marketing in building a community around a brand.
let’s talk about it
coach vs. baggu
which approach resonates with you more?
At Evermore Co., we help brands of all kinds define their voice,
connect with audiences, and tell stories that stick.
Leave a comment: