Béis vs. Away!
so, what’s the deal?
béis vs. away
how these travel brands are packing a marketing punch
At Evermore Co., a Central Minnesota marketing agency, we love exploring how brands turn ordinary products into lifestyle must-haves through smart, strategic storytelling. Let’s unpack how two leading luggage brands – BÉIS and Away – travel light but market heavy.
1
function meets flair
BÉIS makes the chaos of travel feel conquerable. Their content highlights clever design—like weight indicators, wet/dry bags, and built-in organizers.
The tone? Relatable, not runway. They market to people who want their luggage to work hard and look good.
It’s a strong example of how content marketing and visual storytelling can highlight both product function and personality – a balance we help brands achieve through thoughtful campaign development and creative direction.
2
founder in first-class
Shay Mitchell isn’t just the face—she is the brand. Her presence in videos, captions, and campaigns adds humor, humanity, and a sense of trust.
It feels like you’re getting recs from a stylish friend, not a company. That star-powered relatability gives BÉIS a marketing edge.
It’s a great case study in personal branding and influencer marketing – two strategies that can make a brand’s story feel authentic and accessible.
key takeaway
built for reality
BÉIS wins by being stylish and scrappy. The marketing mirrors real travel – messy, unpredictable, and made easier with smart design.
Their campaigns are authentic, user-generated-style content and relatable storytelling to connect with their audience on social platforms.
At Evermore, we help brands do the same – through social media strategy, short-form video, and storytelling that converts.
1
power partnerships
Away uses partnerships—like their collaboration with the New York Liberty and a wide network of influencers—to tap into diverse communities.
These connections boost brand visibility and authenticity, helping them reach travelers through culture, sports, and lifestyle.
It’s a perfect example of brand partnerships and campaign strategy done right – something we often develop for clients to help extend their reach and relevance.
2
time to get away
Their “Get Away” campaign captures the excitement and rush of travel while showcasing luggage that’s built to last.
It’s about reliable gear that moves as fast as you do, positioning Away as the ultimate travel sidekick.
Through video production, copywriting, and campaign concepting, Away keeps emotion at the heart of their storytelling – a principle Evermore applies across every creative project.
key takeaway
stay to the course
Away’s marketing smartly blends cultural partnerships with product storytelling,
making the brand both relevant and reliable.
Their cohesive branding and clean creative design reinforce trust
and recognition across every channel.
It’s a model of strong brand identity and integrated marketing – core pillars of how
Evermore helps businesses build long-term connection and consistency.
let’s talk about it
béis vs. away
which approach resonates with you more?
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