Poppi vs. Olipop
so, what’s the deal?
poppi vs. olipop
a lesson in how good marketing makes a brand… well, pop!
1
the art of storytelling
Poppi captivates consumers with eye-popping campaigns that transport to a world of flavor
2
user-generated content
Leveraging user-generated content, Poppi fosters a community-driven approach through
initiatives like #SodasBack, encouraging fans to share their refreshing moments of vitality
From engaging social media challenges to partnerships with wellness influencers,
Poppi knows how to keep their audience engaged and inspired!
key takeaway
sell a lifestyle
Poppi’s marketing doesn’t just sell a product; it sells a lifestyle.
By focusing on connection and community, they position themselves as
more than just a beverage brand but as a companion on the journey to wellness.
1
educate & empower
OLIPOP empowers consumers to take charge of their gut health by making it fun and easy,
with a website full of resources and tools to support learning and thriving.
2
we’re all family
Through their messaging, OLIPOP cultivates a connection with consumers
that goes beyond mere product promotion. Instead, they foster a warm
and inclusive environment that creates a close-knit community.
By infusing their campaigns with authenticity and sincerity, OLIPOP succeeds in
building a loyal community of consumers who feel valued and understood.
key takeaway
create community
OLIPOP emerges as a standout player in the functional beverage sector
by intertwining personalized messaging with a spirit of community,
redefining how consumers approach health-conscious choices.
let’s talk about it
poppi vs. olipop
which approach resonates with you more?
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