Coconuts and Campaigns
Kamala Harris and her supporters are taking social media by storm, particularly TikTok, to connect with young voters. One standout effort is “Project Coconut Tree,” a g
Harmony in Diversity – Introducing Evermore’s 2024 Color Palette
The year 2024 is here, and true to our promise, so is our palette shake-up. As we bid farewell to our short-lived inaugural colors, we welcome a fresh collection of... opposites.
Evermore’s Changing Palette: A Journey of Creativity
There is a reason why you see so many creative people wearing the color black. In our creative industry, it's well-known for this obsidian hue to fill our closets and become our un
Speak Your Truth
Aye, the fast food marketers are at it again with their cheeky tweets and bold declarations. This time, Burger King is going after the chicken sandwich market share that Chick-fil-
A Reality Check to all Emerging Designers
Every spring, I have the opportunity to review student portfolios at St. Cloud State University. Because graphic design students tend to have a fresh perspective on design, I’m u
Are We Branding Our Children?
About a month ago, my daycare provider notified me that we were dangerously low on diapers. After six months of reluctantly buying pull-ups – hoping that Lucia will finally get o
One Other Thing…
Nine years ago, I came across this little blurb on the back of a book entitled Unspecial Effects for Graphic Designers by Bob Gill. Around that time, I was just grasping the idea o
Red : From Love to Murder
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon
Everyone is Hiring. How Will Your Business Stand Out?
How do you stand out amid the crowd when a lot of companies are performing salary audits, raising their minimum wage, adding to their benefits package, and offering starting bonuse
Our Favorite Projects and Why
Jodie – March Of Dimes I loved working on the March of Dimes Signature Chefs’ Auction branding and collateral. From quilling to food art it was nice to step away