A Palette for Unsteady Times – Evermore’s 2025 Color Palette
Our 2025 palette isn’t just about aesthetics; it’s a quiet call for healing. It acknowledges the fractures—political, personal, and everything in between—and the pain we’
Coconuts and Campaigns
Kamala Harris and her supporters are taking social media by storm, particularly TikTok, to connect with young voters. One standout effort is “Project Coconut Tree,” a g
Harmony in Diversity – Introducing Evermore’s 2024 Color Palette
The year 2024 is here, and true to our promise, so is our palette shake-up. As we bid farewell to our short-lived inaugural colors, we welcome a fresh collection of... opposites.
Evermore’s Changing Palette: A Journey of Creativity
There is a reason why you see so many creative people wearing the color black. In our creative industry, it's well-known for this obsidian hue to fill our closets and become our un
A Reality Check to all Emerging Designers
Every spring, I have the opportunity to review student portfolios at St. Cloud State University. Because graphic design students tend to have a fresh perspective on design, I’m u
Are We Branding Our Children?
About a month ago, my daycare provider notified me that we were dangerously low on diapers. After six months of reluctantly buying pull-ups – hoping that Lucia will finally get o
One Other Thing…
Nine years ago, I came across this little blurb on the back of a book entitled Unspecial Effects for Graphic Designers by Bob Gill. Around that time, I was just grasping the idea o
Red : From Love to Murder
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon
What Inspired Us To Join the Industry
This week, we asked our team who or what inspired them to be a part of the creative industry. When we got the group together to talk about our inspirations on our Facebook Live, w
The Power of Creative Risks
For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative r