Our Blogs
Béis vs. Away!
so, what’s the deal? béis vs. away how these travel brands are packing a marketing punch At Evermore Co., a Central Minnesota marketing agency, we love exploring how brands turn ordinary products into lifestyle must-haves through smart, strategic storytelling. Let’s unpack how two leading
Coach vs. Baggu!
so, what’s the deal? coach vs. baggu how these lifestyle brands have accessory marketing and brand storytelling in the bag At Evermore Co., a Central Minnesota marketing agency, we love digging into how brands connect with their audiences. Today, we’re looking at how two powerhouse accessor
Paper Mate vs. Sharpie!
so, what’s the deal? paper mate vs. sharpie how two stationary staples stand out with bold branding strategies 1 classroom to cubicle Paper Mate thrives on everyday appeal their marketing emphasizes wide reach and universal appeal—you’ll find their pens in backpacks, desk drawers, and penc
Sun Bum vs. Supergoop!
so, what’s the deal? sun bum vs. supergoop! how two SPF giants are bottling up brilliant branding 1 beach bum branding Sun Bum doesn’t just sell sunscreen …they sell a state of mind. with surf culture in every detail, from their monkey mascot to mellow yellow brand, it all says, “
Billie vs. Flamingo
so, what’s the deal? billie vs. flamingo how two top shaving brands use differentmarketing strategies to carve out their niche 1 break the norm Billie challenged traditional beauty norms through their “Project Body Hair” campaign by featuring women with visible body hair in its adverti