Our Blogs
Billie vs. Flamingo
so, what’s the deal? billie vs. flamingo how two top shaving brands use differentmarketing strategies to carve out their niche 1 break the norm Billie challenged traditional beauty norms through their “Project Body Hair” campaign by featuring women with visible body hair in its adverti
Poppi vs. Olipop
so, what’s the deal? poppi vs. olipop a lesson in how good marketing makes a brand… well, pop! 1 the art of storytelling Poppi captivates consumers with eye-popping campaigns that transport to a world of flavor 2 user-generated content Leveraging user-generated content, Poppi fosters a community
A Palette for Unsteady Times – Evermore’s 2025 Color Palette
Our 2025 palette isn’t just about aesthetics; it’s a quiet call for healing. It acknowledges the fractures—political, personal, and everything in between—and the pain we’ve carried.
Coconuts and Campaigns
Kamala Harris and her supporters are taking social media by storm, particularly TikTok, to connect with young voters. One standout effort is “Project Coconut Tree,” a grassroots campaign where Gen-Z activists are turning memes and short videos into powerful tools for change. The viral “
Harmony in Diversity – Introducing Evermore’s 2024 Color Palette
The year 2024 is here, and true to our promise, so is our palette shake-up. As we bid farewell to our short-lived inaugural colors, we welcome a fresh collection of... opposites.