Coconuts and Campaigns

Kamala Harris and her supporters are taking social media by storm, particularly TikTok, to connect with young voters. One standout effort is “Project Coconut Tree,” a grassroots campaign where Gen-Z activists are turning memes and short videos into powerful tools for change. The viral “Coconut Tree” has become a symbol of this movement, showcasing how a little humor and authenticity can go a long way in grabbing the attention of digital natives. Other popular memes, like the “Kamala Laugh” and Charlie XCX’s “brat,” further humanize her and amplify her message through genuine, relatable content. Additionally, the Harris campaign’s logo cleverly highlights the “for” in her new slogan with red, causing the eyes to initially read it as “Harris President,” as if pronouncing it. This subtle yet powerful design choice reinforces her message and adds to the overall branding strategy, complementing the viral content shared on social media.

Social media’s impact extends far beyond entertainment; it plays a crucial role in community building and mobilization. Platforms like TikTok offer a space for users to engage with content, share their thoughts, and rally around common causes. “Project Coconut Tree” and similar memes have fostered a virtual community where supporters feel seen and heard, strengthening their collective identity. This digital camaraderie not only boosts visibility but also turns passive followers into active participants. This is a prime example of how social media, when used creatively and authentically, can unify and energize a community, driving real-world change and engagement in a fun and impactful way. So, do you think you just fell out of a coconut tree?

-By Maia Ouimette, Evermore Co. Marketing Coordinator and Project Manager