One Other Thing…
Nine years ago, I came across this little blurb on the back of a book entitled Unspecial Effects for Graphic Designers by Bob Gill. Around that time, I was just grasping the idea o
Red : From Love to Murder
As the Creative Director at Gaslight Creative, I am often called upon to determine a brand palette for a new business. As colors are narrowed down and saturations are pondered upon
Everyone is Hiring. How Will Your Business Stand Out?
How do you stand out amid the crowd when a lot of companies are performing salary audits, raising their minimum wage, adding to their benefits package, and offering starting bonuse
Our Favorite Projects and Why
Jodie – March Of Dimes I loved working on the March of Dimes Signature Chefs’ Auction branding and collateral. From quilling to food art it was nice to step away
Brands We Love
Jessica- KS95 Branding is what I do; therefore, how can I choose just one. I find hundreds of brands fascinating in different ways from packaging to quality to philanthropy. Brands
What Inspired Us To Join the Industry
This week, we asked our team who or what inspired them to be a part of the creative industry. When we got the group together to talk about our inspirations on our Facebook Live, w
Words Have An Impact
Sticks and stones may break my bones but words will never hurt me. I’m here to tell you that’s not entirely true. Words can have a huge impact on your brand – both negative a
Let’s Get Political
We’re going to talk politics for a hot moment, even if you don’t want to. But before we do, put aside your beliefs on Democrats and Republicans because what we will be examinin
The Power of Creative Risks
For this week’s blog, we are going to be focusing on creative risks. All campaigns must start with the first question: what are your goals? There are times when taking creative r
The Great Recession: Lessons Learned
As our economy is in uncharted territory due to the recent pandemic, one of the best things we can do as marketers is learn from the past. From 2007-2009 the nation, and frankly th