Challenge
A new identity deserves a full brand refresh to match, and that’s exactly what Multiple Material Arts wanted as they transitioned into Manufacturing Mindset Association.
From a website and business cards to a fully redesigned brand guide and social media presence, MMA needed materials that would signify growth and functional expertise – all within two months from concept design to execution in time for the rebrand reveal.
Solution
We started with building a deep understanding of MMA’s founder Mikayla, and her vision for the new brand.
MMA was moving away from framing the business as an “art” and instead focusing on a more solutions-based approach.
The goal was to be more versatile and help people understand the business, opening the door for educational opportunities and prioritizing MMA’s impressive and always-expanding list of capabilities.
The broken spark icon comes together out of two separate pieces to symbolize not only the flash of new ideas and perspectives, but also the hard-working, complete solution that MMA creates for each client.
From this initial concept, we created fresh materials
made for the spark of a bright future
Full website redesign and build, aimed at bringing more attention to MMA’s service capabilities, notable projects, dedication to bringing ideas to life in a more accessible and modern way
Business cards designed to be
MMA’s strong first impression
at local business events and trade shows
Complete brand guide and logos to give MMA
scalable materials to use for years to come
