Creating a new brand identity for the City of Sartell involved careful consideration of survey results and the community’s voice. By intertwining Sartell’s history with four symbolic elements – bridge, sun, rapids, and circle – we crafted a brand identity with patterns, shapes, textures, and department logos, embodying the essence of the city.
“Working with Jodie on the City’s rebrand efforts was nothing short of incredible! She used her passion and vision to help us create a brand that is progressive, energetic, and representative of Sartell now and into the future. We look forward to continuing to work with her in bringing our brand to life.”